What should I look for when booking a florist?
Floral design shapes the atmosphere of a wedding in quiet but powerful ways. It sets the tone, enhances the space, and creates visual moments that stay with you long after the day ends. With so many talented florists to choose from, knowing who to trust with your vision can feel overwhelming.
Below are the qualities I recommend looking for when deciding who will bring your wedding flowers to life.
A Portfolio That Reflects Your Style and Setting
Spend time with each florist’s portfolio. Look not only at the flowers themselves, but at the venues, compositions, and scale of the designs. Do their projects align with the type of wedding you’re planning? Whether you’re drawn to soft and romantic or sculptural and refined, your florist should have a clear point of view that resonates with your own. Range is helpful, but consistency is key.
Collaborative, Responsive Communication
Your florist should make you feel understood and supported from the start. During your consultation, notice how they listen, ask questions, and help shape ideas into a cohesive plan. Good design is collaborative, and strong communication helps you move through the process with trust and clarity.
Custom Design That Adapts to You
Every wedding is different, and your floral plan should be built around your space, season, and priorities. A thoughtful florist will make recommendations tailored to your venue, guide you through seasonal choices, and adapt the plan as needed while maintaining the overall design integrity.
Transparency Around Budget
A professional florist will offer clear pricing and help you make the most of your budget. They should guide you toward high-impact decisions, identify where to focus your investment, and offer options that suit your goals. The best designs come from honest conversations and smart planning.
Reputation and Professionalism
Ask how the florist approaches timelines, logistics, and day-of coordination. Read client reviews and look for signs of consistent, reliable service. You’re not just hiring a florist, you’re choosing a creative partner to handle one of the most visible and perishable elements of your day. Their ability to plan, execute, and follow through matters as much as their design work.
Final Thought
The right florist will bring more than flowers to your wedding. They will bring clarity, intention, and a point of view that makes the entire experience feel cohesive and personal. At Branches and Blooms Design, I work closely with clients to create floral plans that reflect the tone of the day and the beauty of the space. If that feels like the kind of partnership you're looking for, I would love to hear more about your plans.